The web is buzzing with queries for top mobile trends 2016, mobile trends 2016 and the countless iterations. Strategic leaders at companies across the country are all thinking the same thing. How do we prepare for next year?
It’s the season’s most pressing challenge. But why stop there? Successful leaders look even farther into the future seeking insights about the tech pipeline before tools are widely used or even available. News about what’s coming five or even 15 years down the road often aren’t captured in year-end lists or colorful infographics.
The good news? The experts predicting the top mobile trends 2016 were at MobCon. This year, futurists including Stephen Fluin joined by Phil Wilson, Wolf Loescher, Matt Khoury and Brad Armstrong discussed what’s next for mobile. MobCon attendees also had a lot to say about the opportunities for advancement — and the barriers. We’ve captured their insights in our annual research and distilled what it means for you.
Top mobile trends 2016: 2 to watch
Goodbye apps. Tech becomes contextual and anticipatory.
In the future apps as the main hub of mobile interaction will become obsolete. Functionality will be served by the device’s operating system instead. Fast forward to a future where the price of smartphones has fallen so low even the lowest denominator can afford them. Or they are given away. They are no longer a privilege but an essential for survival. In this world racing closer, phone memory is occupied by pictures, videos, messages, essential resources for summoning transit or communicating. People don’t have space for 1,000s of apps. The model doesn’t scale. Users don’t have the time or dexterity to scroll through screens upon screens to find their fitness app.
In looking at the top mobile trends 2016, technologists predict instead the functionality will be served up through the device’s operating system itself at the exact moment users need it, enabled by predictive analytics, geolocation or beacons.
In this future, the Internet of Things will extend beyond just the connected home to connected life devices — like wearables that adjust your temperature based on presets. Always run cold? Set the temperature of your connected shirt a little higher. Is it the future yet?
What it means for product owners: Develop your whole digital footprint, not just another app. Think about how you can use technology to anticipate how users are interacting with your website, solution or business to personalize the experience.
APIs become more important than ever before.
As consumer form factor options continue to expand, APIs will bridge the gap between experiences allowing them to flow seamlessly as they interact between devices. Take for instance the bloom of content marketing tools we saw in 2015.
In the Darwinian world of technology, analysts predict the startups who survive beyond the initial influx of investor funding will be those that open their platforms to integrate with other tools. This will allow businesses to custom build a larger solution to fit their specific needs.
Predictive analytics ranked most promising trend by MobCon attendees
From coupons served up to shoppers when they pass a certain retail department to applying population health trends in treating at-risk groups, the field for companies to leverage predictive analytics before the competition is wide open. Attendees ranked the potential wearables offer second most promising of the top mobile trends 2016.
MobCon attendees echo industry-wide barriers to tech adoption
Sixty-seven percent of MobCon attendees said their organizations were willing or highly willing to embrace new technology.Organizations don’t adopt new technology for a variety of reasons — not just because enterprise-level thinking is outmoded or stuck in the past. There are often very real, rational reasons businesses opt to use historical technology (browsers, phones, etc.) Budgetary constraints, security concerns and even regulation can impede the implementation of new platforms or means of communication.
Despite the predicted enthusiasm, barriers to adoption exist. Here are the biggest barriers to mobile adoption identified by MobCon attendees.
Attendees also called out the potential for improving the cross-platform content consumption, the ease of developing for multiple platforms and the cross-device retail experience.
Why the delay?
Organizations don’t adopt new technology for a variety of reasons — not just because enterprise-level thinking is outmoded or stuck in the past. There are often very real, rational reasons businesses opt to use historical technology (browsers, phones, etc.) Budgetary constraints, security concerns and even regulation can impede the implementation of new platforms or means of communication.
Sometimes the best way to determine if new development is needed to gather stakeholders in the room and prioritize the objectives.
- List the key business drivers.
- Weight them.
- Brainstorm a list of objectives.
- Rate each objective for their ability to successfully impact the key business drivers.
- Re-order your objectives.
Read more on the top mobile trends 2016 as identified by MobCon attendees.