One ingredient your mobile marketing strategy must have (and how to do it)

We all know that people (customers, buyers, visitors) are attached at the hip and hand to their mobile devices. Mobile isn’t just the future of how and where we market to people with personal, optimized experiences, it’s the now. But to be a successful, and run a well-balanced marketing strategy you must consider how it fits with your other marketing initiatives.

4 MobCon speakers you need to know right now

This November leaders will gather at MobCon US to share what they know — and what they can’t wait to see next. From Fortune 100 companies to some of Silicon Valley’s most innovative ventures, they will gather in Minneapolis. Adobe. Mashable. Pinterest. Thomson Reuters. As the conference grows closer, we will spotlight the speakers you can’t afford to miss at MobCon.