The best digital resources guide users through the product anticipating their actions and behaviors by presenting them with drop-down menus, buttons or functionality that allows them to interact and earn value. The key? Ensuring that a user’s frustration accessing the resource is non-existent and that their effort never exceeds what they gain. So what do the best digital experiences do well and what can we learn to hone them in creating a valuable consumer journey?
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Today, everybody and their mom has an idea for an app, the freshly-minted “web page.” Success in the app marketplace doesn’t begin with code. Success is earned by those idea people who see a need in the consumer’s life.