AMY Vernon

Principal, Amy Vernon, LLC

Biography

Amy Vernon is an independent consultant and a pioneer of social content strategy. She spent 20 years working for daily newspapers around the country and was a member of the 1992 Pulitzer Prize-winning staff of the Miami Herald. An inaugural inductee of the New Jersey Social Media Hall of Fame, Amy was named the 15th-most influential woman in tech on Twitter by Business Insider and Peer Index.

She has consulted on social media and content for a variety of companies and organizations, including the American Museum of Natural History, Verizon and VentureBeat, and has driven millions of pageviews through her work. Amy has been a mentor for Women 2.0, Women Innovate Mobile and Bella Minds, among other organizations, and has spoken at dozens of conferences, including SXSWi, SMX and Mediabistro. A graduate of Northwestern University in Evanston, Ill., she lives with her family in New Jersey and owns a very photogenic Siberian husky named Lumi.

Session

Content Marketing in 2020 — Content-Forward Strategies for Today and Tomorrow

If you’re anything like most businesses, as soon as content marketing was announced as a top digital trend for 2015, you started racing to catch up. Until now, blogs, eBooks, guides, CTAs and social media were seen as “nice to haves.” All that has changed. Welcome to the era of content marketing.

So, how do you get ahead? High SEO rankings are difficult to achieve. Reaching the right target audience, appearing in search and managing relationships through content are critical to acquiring leads and propelling them through the sales funnel. Now, more than ever, it’s harder to break through the noise. Let this interactive discussion be your launchpad as some of the brightest minds in brand, digital media, SEO, social and lead gen examine the best practices in content marketing now — and where the industry is headed five years into the future.

What you will learn:
  • Best practices for developing and implementing a next generation content strategy
  • How to identify content that drives business results
  • Strategies to write clickable and shareable copy for mobile and digital properties