Content Marketing in 2020 — Content-Forward Strategies for Today and Tomorrow
If you’re anything like most businesses, as soon as content marketing was announced as a top digital trend for 2015, you started racing to catch up. Until now, blogs, eBooks, guides, CTAs and social media were seen as “nice to haves.” All that has changed. Welcome to the era of content marketing.
So, how do you get ahead? High SEO rankings are difficult to achieve. Reaching the right target audience, appearing in search and managing relationships through content are critical to acquiring leads and propelling them through the sales funnel. Now, more than ever, it’s harder to break through the noise. Let this interactive discussion be your launchpad as some of the brightest minds in brand, digital media, SEO, social and lead gen examine the best practices in content marketing now — and where the industry is headed five years into the future.
What you will learn:
- Best practices for developing and implementing a next generation content strategy
- How to identify content that drives business results
- Strategies to write clickable and shareable copy for mobile and digital properties