Craig Knighton

VP, Strategic Consulting, MentorMate


Population Health Meets Precision Medicine: What’s a Technologist to Do?

Healthcare cost trends are driving lots of innovation in both policy and science, and on the surface these trends are at odds. Population health focuses on managing cost through standardization and efficiency through understanding practical outcomes in populations as a whole and managing to the mean. At the same time, the cost of diagnostics continue to fall at a rate that promises unprecedented mass customization of treatment to optimize the outcome for each individual. In this presentation, we review these trends, explain the current mandates, initiatives, economics, and science that drive them, and then step back to look at the research, technologies, and products that are developing and where smart companies are putting their time and money.

What you’ll learn:

  • Understand policy initiatives driving population health and precision medicine investments
  • Learn how market segments have evolved to address both trends
  • An overview of the ways that technology is contributing to both trends
  • Understand what limits these ideas from reaching their full potential and how these trends will either collide or combine (or both)


Craig’s passion is finding magic at the intersection of business and technology, and the healthcare software market is a challenging but rewarding focus for this passion as he looks for ways to improve both patient outcomes and the patient experience through the thoughtful application of software products. Craig is an electrical engineer and MBA by training with a 25 year career as a software developer and an experienced product development leader, and he is happiest building beautiful products as a member of a high functioning team.