Rose Anderson

Service Designer, Mayo Clinic Center for Innovation


Fighting the Gravitational Pull: Design in Health Care

The health care system is complex and currently does not fully meet the needs of people. This industry is ripe for innovation. Ironically, while there is a great need for change, the current system reinforces the types of behaviors, services, products, and experiences that contribute to a sub-optimal system. At the Center for Innovation we have developed design mindsets, methodologies, and system principles to fight the gravitational pull of the sub-optimal system. In this session we will share examples of our work that break through the existing system and aim to transform the experience and delivery of health care.

What you’ll learn:

  • Understanding the challenges for innovators in the current healthcare system.
  • How to build a foundation and increase innovation in the current healthcare system
  • How we prototype new technologies related to innovation at different phases
  • Technology innovation requires buy-in from many stakeholders past users


Rose Anderson is a Service Designer at the Mayo Clinic Center for Innovation where she uses human-centered design and systems thinking to understand and improve health care experiences. In 2010, she began work on “Triple Aim” approaches to primary care with clinic and community partners. Serving as a design strategy consultant for the Mayo Clinic Office of Population Health, she has contributed to Optimized Care Teams, Patient-Centered Care Planning, and Community-led Wellness projects.  Her current work focuses on the representation of human need in health care data and the influence that user experience design has on behaviors within the system. Anderson previously worked at Farm Product Development and Herbst LaZar Bell where she contributed to award-winning products and medical device patents. She received her Bachelor of Science in Industrial Design from the University of Cincinnati in 2004.