MobCon Digital Health 2015 Presentations
Opening Remarks & Advancing Healthcare Through Digital Health
Bakul Patel | Associate Director for Digital Health, Center for Devices and Radiological Health, U.S. Food and Drug Administration
Digital health and mobile health has the promise of revolutionizing health care, learn how excited the federal agencies are to promote digital health technologies in advancing healthcare.
USING INFORMATION AND TELECOMMUNICATION TECHNOLOGIES TO CHANGE THE LOCATION OF CARE AND TRANSFORM HEALTHCARE DELIVERY
Adam Darkins, MD | Vice President Medical Affairs & Enterprise Technology Development, Americas Region ― Medtronic, Inc.
Rapidly evolving information and telecommunication technologies have the capacity to radically transform health care in similar ways that they have revolutionized other industries. Health care is highly regulated and has payment and allocation systems that support legacy systems of care that are centered on physical assets, ones requiring patients to travel to care. These legacy systems were designed to provide acute care services. With changing population demographics and different patterns of disease the burden of care delivery has moved to treating chronic diseases. This session examples successful virtual care programs that have reached scale and discusses the clinical, technology and business underpinnings of successful their successful scaling.
The Digital Doctor: Hope, Hype, Harm at the Dawn of Medicine’s Computer Age
Dr. Robert Wachter | Associate Chair, University of California, San Francisco
Everyone had high hopes that computers would be that magic bullet we’ve been desperate for to improve healthcare’s safety, quality, and efficiency. In the past 5 years – due to a $30 billion federal incentive program – medicine has finally, reluctantly, gone digital. Using a dramatic case in which a child received a 39-fold overdose of a common antibiotic, this talk explores some of the unforeseen consequences of information technology – including the movement to hire scribes so doctors and patients can look each other in the eye again, alert fatigue, and the tendency for clinicians to defer to a new kind of authority: an electronic one.
Innovating Healthcare: Exchanging World-Class Solutions
Gary Fingerhut | Executive Director, Innovations, Cleveland Clinic
In this session you will get insight into how Cleveland Clinic has transformed their health IT commercialization model to keep up with the evolving landscape of care delivery. From product development within a Digital Center of Excellence through to distribution on ADEO™, an e-commerce platform for offering a convenient way to shop for the solutions caregivers need in order to tackle a variety of clinical and business challenges.
Panel: Digital Age Healthcare
Sara Ratner | Senior Vice President of Operations, RedBrick Health
Jon Pearce | CEO, Zipnosis
Leigh Ann Ruggles | EVP, Business Development & Client Success, MDLIVE, Inc.
Rajiv R. Shah, MD | CEO, MyMeds
Brian Smith | SVP Sales, Cogito
Healthcare delivery has evolved and technology can enable more rapid, accurate, cost-effective means of prevention, diagnosis, and treatment. This panel will discuss questions surrounding the most modern technology for health care delivery and will address how it is working, research to support it, and where delivery is headed in the future.
OWNING THE PATIENT JOURNEY IN THE ACCUMULATED DIGITAL HEALTH EXPERIENCE
Jay Miller | Chief Engagement Officer, MentorMate
As healthcare evolves from episodic to continuous relationships, health seekers are leveraging technology to be better engaged. They are managing multiple touchpoints and bouncing between payers, providers and third party resources. This can be empowering for someone in good health, but overwhelming for those who are not well. So whether you are a small start up or a large organization, today’s health seeker is looking to you to guide their experience. They need a trusted partner who can organize all of this information into actionable knowledge. So, what’s your story?
Re-humanizing the Provider and Patient Interaction
Emily Scroggs | Head of Clinical Operations, Augmedix
Tracking patient visits and information is important in quality care, but how can physicians balance that need while increasing their patient volume? In this session, Augmedix’s Head of Clinical Operations, Emily Scroggs, will share the company’s experience developing wearables for the physician practice and healthcare enterprise and speak to what the next several years have in store for wearables in healthcare and what this trend means for medicine and the physician-patient relationship.
Regulatory Initiatives in Health Related Software
Ralph Hall | Professor of Practice, University of Minnesota Law School; Partner, Leavitt Partners; Counsel, Faegre Baker Daniels; CEO, MR 3
Currently FDA, Congress and others are considering new or different regulatory oversight systems for health related software. It is crucial to software developers and users to understand these various efforts. This session will outline these various initiatives and describe the impact on the software industry.
Digital Health: Key Legal and Regulatory Considerations
Ryan Johnson | Attorney, Shareholder, Fredrickson & Byron
Patient privacy, credentialing/privileging, reimbursement, regulatory compliance, and the corporate practice of medicine are among the key legal challenges for digital health care providers.
This session will provide an overview of the new FDA guidance on general wellness products (including some “ wearables” ) and medical device data systems. In this guidance, the FDA has indicated that it will exercise its enforcement discretion, and refrain from regulating certain devices that would otherwise be subject to its regulation. Participants will learn how they might properly take advantage of this guidance in order to bring low risk products to market (even while making some disease related claims) without seeking FDA clearance or approval.
The Value of Experience in Healthcare IT Startups
Matt Otterstatter | Partner, Vilicus Ventures
Common wisdom would suggest that to be successful in healthcare, one needs to fully understand the industry. In terms of launching a startup in the relatively new field of digital health, does having a deep domain expertise in healthcare help or hurt the chances of a successful exit? Among other predictors of success, this question will be examined by looking at real data. Attendees will learn the true predictors of success for entrepreneurs in digital healthcare.
Specific issues health systems are facing can be dealt with and solved with a targeted, strategic approach. The results are measurable and compelling. One solvable problem is the rate of VTE or blood clots in post-surgical patients. This case study examines one health system that experienced VTE reductions of more than 80%, resulting in a significant overall decline in associated morbidity and mortality and $1.1M in annual savings.
Mobile Prescription Therapy: A Scientific Approach to Digital Health
Ryan Sysko | Founder & Chairman, WellDoc, Inc.
In the nascent digital health market, companies are attempting to create viable and sustainable commercial models with mobile apps. These commercial models range from consumer oriented health & wellness apps to prescription-only products with third party reimbursement (and everything in between). This session will focus on the new category of mobile prescription therapies: FDA cleared, clinically validated, prescribable and reimbursable digital health products.
Role of Mobile Technologies in Ambulatory Healthcare Settings
Monna Nanavati | VP, Product Management, Athenahealth, Inc.
Introduction of mobile technologies is changing the way we do work in ambulatory healthcare settings.
Panel: Sensors, Wearables and the Future: What’s Next?
Shaye Mandle | President & CEO, LifeScience Alley
Gino Tenace | CEO, MOBĒ
John Brownlee | CEO, Vidscrip
Al Baker | CEO, Playtabase, LLC
Jeff Weness | Sr. Director Innovation & Partnerships, Children’s Hospital
With innovation changing at a rapid pace, the world of wireless health is changing the game in healthcare. As more and more wearables and sensors emerge, become readily available and adopted by the public, the more we can learn about the human body, thus furthering the medical industry. Hear from innovators in the sensors and wearables industry and how their products are intertwined with healthcare.
Delivering The Future of Healthcare with Wearables and the Internet of Things
Room: Lake Shore A-B
Stephen Fluin | Chief Strategy & Innovations Officer, MentorMate
As wearable technology becomes a hot commodity for its ability to help both physicians and patients monitor vital signs and symptoms, medical care is expected to transform in unimaginable ways. From brainwave-measuring headsets to sensor-embedded clothing, wearables will deliver countless benefits, including the potential to lower patient costs and transitioning treatment from reactive to preventative care.
Panel: Remote Patient Monitoring, Telemedicine, and the Aggregation of Data
Kevin Ronneberg, MD | Vice President and Associate Medical Director, Health Initiatives, HealthPartners
Sean McDevitt | CEO, Sensei
Mike Smith | CTO, Preventice
Tom Wicka | CEO & Co-Founder, Novu
Telemedicine is redefining how physicians and care centers interface with their patients. From the moment we are born, our vitals are being monitored and our data are being mined. This panel brings together the best organizations in the the telemonitoring space and will discuss where this exciting industry is headed.
Collecting and Leveraging Physiological Data to Revolutionize Heart Care, Part 1
Charles Bruce | Director Structural Heart Disease Program, Mayo Clinic
Body-worn, wireless sensors for the management, treatment and prevention of cardiac diseases, from atrial fibrillation to heart failure, will forever change how cardiologists diagnose issues of the heart. Yet, building a remote care platform requires a viable business model, user acceptance by both patients and healthcare provides, and a team of tightly integrated engineers and healthcare experts. See firsthand how remote care can prevent and treat cardiac diseases, and how to implement a similar remote care platform.
Collecting and Leveraging Physiological Data to Revolutionize Heart Care, Part 2
Gary Conkright | CEO, PhysIQ
This will be followed by a discussion on the unique challenge that the huge quantity of physiological data that is now available to the clinician poses and how this data can be converted to clinically meaningful and actionable information.
The Patient to Consumer Revolution
Room: Nicollet D3
Terry Stone | Managing Partner, Health & Life Sciences Practice, Oliver Wyman
Fueled by consumer dissatisfaction with the status quo, entrepreneurs and venture capitalists are rapidly moving into the digital consumer-focused healthcare space. The opportunities don’t just lie in attracting VC but also in forming valuable partnerships between legacy players and new entrants. In this talk, Stone will describe the dynamics of “Health Market 2.0” — the evolving healthcare market which is characterized by a convergence of healthcare and mobile platforms, physical and digital, and medicine and wellness.
The Dirty Little Secret About Commercialization
Room: Nicollet D3
Andrea Kates | CEO, Launchpad Central
The myth is that the best technologies win. The truth is that no technology survives its first exposure to the market. The result is that brilliant ideas of “stubborn geniuses” remain undiscovered by patients, families, and other people who could constitute a high-impact opportunity.
Andrea Kates, CEO of LaunchPad Central, a San Francisco company specializing in the acceleration of commercialization in the healthcare and technology arenas, leads a hands-on session outlining surprising case studies on the “dirty little secret about commercialization”. Participants will understand how companies like Johnson & Johnson and the Hyatt Hotels have seen ahead of trends to develop innovative health-related solutions and will master the “Lean Innovation” principles—the new scientific method for bringing ideas to market based on agile development, customer discovery and mastery of product-market fit.
A Boot Camp for Raising Venture – Learn How To Avoid the Top Reasons Why Digital Health Entrepreneurs Fail
Room: Nicollet D3
Brandon Rowberry | Managing Partner, Maverick Partners
You have a brilliant business model, a great team, cutting edge tech, and investors beating down the door throwing money at you faster than you can collect it….then why did you come to this session? The reality is that the vast majority of digital health business fail to raise capital. It takes much more than a great problem and your solution to it. You have to prepare and know how to do it right.
Panel: How to Garner Media Attention for your Digital Healthcare Product or Service
Jennifer Schwegman | Principal, Schwegman Communications
Dave Burda | Editorial Director, Twin Cities Business
Joe Carlson | Reporter, StarTribune
Archelle Georgiou | President, Georgiou Consulting
Arundhati Parmar | Senior Editor, Medical Device and Diagnostic Industry Magazine
The tough part is done – you’ve developed a product or service for the healthcare industry – now, how do you get the word out? The media can make or break your new business, and gaining favorable attention from a magazine editor or television reporter can catapult your business into the spotlight. Join our panel of editors and reporters and learn how to get your product or service noticed by the media.