The way a person views a mobile optimized website has changed. New advances in technology including progressive web apps and AMP HTML offer businesses the chance to meet users halfway.
When starting a customer experience design project, Marketing, Strategy and IT professionals spend a ton of time working to get into the heads of customers — assessing and selecting tools for journey mapping, data analysis and user persona development. This work is hard, but intensely rewarding, and can lead you to design for the customer experience in ways you never would, had you only been looking inward.
Creative tension between development and design is industry lore. The worst case scenarios seem to rise straight out of a Grimm fairytale — minus the witches and fire-breathing dragons. Though, relegate any creative tension between the design and development teams to the pages of an antique story book, because the secret to effective, efficient UI/UX that saves clients time and sanity is bringing design and development together early and often.
MOBCON SPEAKER SPOTLIGHT: Insights before architecture. Selling before design. Before it all? Understanding your customer experience. Jen Swanson, Director of Digital Marketing for Children’s Hospitals and Clinics shares how an understanding of customer experience shaped the redesign of its website.