Bridging the IT/Marketing divide in customer experience design

When starting a customer experience design project, Marketing, Strategy and IT professionals spend a ton of time working to get into the heads of customers — assessing and selecting tools for journey mapping, data analysis and user persona development. This work is hard, but intensely rewarding, and can lead you to design for the customer experience in ways you never would, had you only been looking inward.

Fairytale app development — mastering the tension between design & code

Creative tension between development and design is industry lore. The worst case scenarios seem to rise straight out of a Grimm fairytale — minus the witches and fire-breathing dragons. Though, relegate any creative tension between the design and development teams to the pages of an antique story book, because the secret to effective, efficient UI/UX that saves clients time and sanity is bringing design and development together early and often.