4 MobCon speakers you need to know right now

This November leaders will gather at MobCon US to share what they know — and what they can’t wait to see next. From Fortune 100 companies to some of Silicon Valley’s most innovative ventures, they will gather in Minneapolis. Adobe. Mashable. Pinterest. Thomson Reuters. As the conference grows closer, we will spotlight the speakers you can’t afford to miss at MobCon.

Beta testing services on iOS

In the past, beta testing apps on iOS has always been an involved process. The closed nature of the mobile operating system required developers and users to jump through several hoops in order to run and test apps before they were released on the App Store. Now with online services like TestFlight and Crashlytics developers have options. So which is better?

Always-On apps with Android Wear

The latest version of Android Wear supports always-on apps that can continue to run in low power ambient mode. Imagine you’re in a grocery store or playing a game. The last thing you want is to have to restart your wear app each time you want to cross an item off your list or tally scores. Always-on support opens the door for more practical apps on Android Wear.

Elevating the consumer journey with digital

The best digital resources guide users through the product anticipating their actions and behaviors by presenting them with drop-down menus, buttons or functionality that allows them to interact and earn value. The key? Ensuring that a user’s frustration accessing the resource is non-existent and that their effort never exceeds what they gain. So what do the best digital experiences do well and what can we learn to hone them in creating a valuable consumer journey?