Let me begin by saying, don’t try this at home. It’s a grueling exercise – even for the most experienced event professional. That said, it is possible (been there, done that). It starts by knowing your market, promoting heavily, and establishing mutually beneficial relationships. Follow these 8 tips.
Records tell stories that connect emotionally. So, what does this have to do with healthcare? Simple experiences regardless of the medium or industry connote usability, trust and emotion forging memorable connections or brand experiences. Vinyl does this. Successful healthcare brands do too.
The idea of self-service is one that consumers have embraced over time. Whether checking in for a flight at the airport via a kiosk, snapping a picture of a check on their cell phone to make a deposit or swiping a credit card at the gas pump, consumers have been conditioned to take more responsibility, […]
April 2013: “I have a proposition for you. Can you teach anatomy?” What Dr. Steve Parente, Incoming Associate Dean, was really asking was whether I’d be willing to teach Anatomy and Physiology for Managers at the University of Minnesota Carlson School of Management in Spring 2014. A shift in faculty assignments opened an opportunity to […]
There is no doubt that major change—and fundamental disruption—is underway in healthcare. Two main forces are at play: Focusing healthcare on value, not volume—Accountable Care Organizations (ACOs), bundles, Centers of Excellence, and other new models are emerging for driving total health management and accountability for quality and cost. Rise of consumerism—Consumers have more accountability today […]
According to a survey report published by Rock Health, by the year 2020, healthcare spending in the U.S will be 20 percent ahead of its GDP. At first glance, this number appears to be a good one. Unfortunately, more than half of that spending is without value, which indicates a lack of efficiency in services […]
Thanks to advances in digital healthcare, it is now possible to get a medical check-up without setting foot in a hospital or doctor’s office. However, when it comes to getting diagnostic tests done, not much has changed. It’s true that digital healthcare providers and innovators are striving to make testing and diagnostics conductible over digital […]
As a former pre-medical student, I worked relentlessly throughout high school, college, and beyond to achieve my goal of becoming a physician. During this time, I encountered dozens of physicians urging me to re-think my decision. Their words and actions expressed general dissatisfaction with the career that I had been so passionate about for as […]
Getting noticed in the big, fragmented world of healthcare media is not easy. Reporters have myriad interests, little time and for the most part, scant regard for public relations types (yup I am not mincing words here). But we are also constantly looking for interesting new trends, companies and technologies to write about. We are […]
Access to health care, when we need it, is vital to us all – and ever more so as we age. An upside to better food, sanitation and housing is how our generation is living longer than previous ones, and has become less prone to acute life-threatening conditions. A corresponding downside to this benefit, is […]