Predictive analytics emerged as a key area of interest for MobCon attendees and offer much potential in healthcare to expand the data set used to make conclusions and treat patients. Here’s how.
MOBCON SPEAKER SPOTLIGHT: Insights before architecture. Selling before design. Before it all? Understanding your customer experience. Jen Swanson, Director of Digital Marketing for Children’s Hospitals and Clinics shares how an understanding of customer experience shaped the redesign of its website.
This September MobCon is partnering with LifeScience Alley to sponsor “Leading the Conversation in Digital Health: From Big Data to Big Insights.” The three-panel LifeScience Alley event on September 15 will draw leaders from some of the biggest names in healthcare locally from Unitedhealthcare to Novu.
In healthcare today, there are a variety of ways patient and provider efforts to monitor, collect data or treat illnesses can harmonize during and between visits. Patients can view test results loaded by healthcare professionals via patient portals or log activity in a wellness app to share. In fact, there are so many different ways, patients, providers, physicians and payers are documenting healthcare experiences, they have become fragmented, disjointed and overwhelming.
It’s been just over three months since the inaugural MobCon Digital Health kicked off this year in Minneapolis. The sold-out conference was only the beginning. We’re continuing the conversation all year long. Now, we’re opening up keynote presentations and slidedecks for everyone to view.
Digital health is poised to help change how preventative care is delivered nationally, with digital health technology playing a role in how patients are taught to recognize telltale signs of more serious conditions.
The best digital resources guide users through the product anticipating their actions and behaviors by presenting them with drop-down menus, buttons or functionality that allows them to interact and earn value. The key? Ensuring that a user’s frustration accessing the resource is non-existent and that their effort never exceeds what they gain. So what do the best digital experiences do well and what can we learn to hone them in creating a valuable consumer journey?
Our community is rich with women who code, women who lead start-ups, women who are dominating their particular market through app development, strategy and customer engagement. Yes, I and other women I know in this field still talk about what it feels to be the only woman in the room sometimes, but it’s happening less and less. So why aren’t we better represented on the stage at conferences?
Need help navigating a fractured communication landscape? MobCon Digital Health is proud to sponsor BRANDisruption. Hear how the customer-centric communication process introduced by Children’s Hospitals and Clinics of Minnesota is reaching employees, patients and senior leadership.
The key to safeguarding the relevancy of our position rests on our collective ability to integrate it with the emerging Digital Health engine gaining momentum locally.