One ingredient your mobile marketing strategy must have (and how to do it)

We all know that people (customers, buyers, visitors) are attached at the hip and hand to their mobile devices. Mobile isn’t just the future of how and where we market to people with personal, optimized experiences, it’s the now. But to be a successful, and run a well-balanced marketing strategy you must consider how it fits with your other marketing initiatives.

The Rise of the Context Comfortables

During the summer of 2015 Stone Mantel and Market Vision conducted a 1,209 person survey for the Digital Consumer Collaborative. All survey participants had smart phones and thus were, whether they knew it or not, sharing data. Our intent was to better understand Context Comfortables, their counter parts and what each group means for brands.

Why Genuine Connections Will Always Matter

Because of its brevity, mobile technology forces us to create business scenarios where technology empowers rather than overpowers the customer experience. It removes the need for sales and marketing professionals to be tethered to the office, and provides a portal to every important, real time update needed to influence and move the customer experience toward that moment of genuine connection.

Bridging the IT/Marketing divide in customer experience design

When starting a customer experience design project, Marketing, Strategy and IT professionals spend a ton of time working to get into the heads of customers — assessing and selecting tools for journey mapping, data analysis and user persona development. This work is hard, but intensely rewarding, and can lead you to design for the customer experience in ways you never would, had you only been looking inward.