Healthcare professionals: You’re not in the business you think you are. Here’s how I found out and why content must be considered before everything else when serving your consumers.
About Jen Swanson
Jen is the Director of Digital Marketing at Children’s Hospitals and Clinics of Minnesota, and blogs at imbina.com on issues related to women and leadership, closing the gender gap and work/life integration. Follow her on Twitter at @jgswanson.
Entries by Jen Swanson
When starting a customer experience design project, Marketing, Strategy and IT professionals spend a ton of time working to get into the heads of customers — assessing and selecting tools for journey mapping, data analysis and user persona development. This work is hard, but intensely rewarding, and can lead you to design for the customer experience in ways you never would, had you only been looking inward.
MOBCON SPEAKER SPOTLIGHT: Insights before architecture. Selling before design. Before it all? Understanding your customer experience. Jen Swanson, Director of Digital Marketing for Children’s Hospitals and Clinics shares how an understanding of customer experience shaped the redesign of its website.
Today, conferences and seminars are our modern salons — events that bring together vastly different experiences, perspectives, roles, industries and companies to share in successes and failures that spark the creative genius in each of us.
Our community is rich with women who code, women who lead start-ups, women who are dominating their particular market through app development, strategy and customer engagement. Yes, I and other women I know in this field still talk about what it feels to be the only woman in the room sometimes, but it’s happening less and less. So why aren’t we better represented on the stage at conferences?