As brands increasingly become publishers on the social web, the key to success is focusing on your brand’s identity and utilizing social tools to reach your audience. Meet them where they already are – on social media.
About Hannah Meium
Hannah is Mashable’s Director of Branded Content. Prior to Mashable, Hannah spent 6 years with Madison Square Garden creating content for the Rockettes, including partnerships with America’s Got Talent, Project Runway, The Colbert Report and more. Yes, the Rockettes do more than high kick. She lives in Brooklyn, and her side project is trying to make her cat, Herman, famous: https://instagram.com/thebestherman/. Hannah graduated from the University of St. Thomas in St. Paul and began her career in Minneapolis at Mrs. Meyer’s Clean Day/Caldrea before heading east.