During the summer of 2015 Stone Mantel and Market Vision conducted a 1,209 person survey for the Digital Consumer Collaborative. All survey participants had smart phones and thus were, whether they knew it or not, sharing data. Our intent was to better understand Context Comfortables, their counter parts and what each group means for brands.
About Dave Norton
Dave Norton originated the ethnographic and co-creation techniques of the Mantel Method while working on his Ph.D. at the University of Minnesota. Internationally recognized as the thought leader on meaningful brand experiences, Norton has lectured at Harvard, Columbia Business School and at Fortune magazine’s annual summits. Since 2005, Stone Mantel has guided hundreds of brand experience leaders in creating meaningful multichannel brand experiences. Dave has spent hundreds of hours interviewing and observing consumers and leads a team of highly trained researchers and strategists at Stone Mantel.
Dave founded the Digital Consumer Collaborative in 2013 to help companies collaborate on issues associated with big data, digital consumption, mobility and experience. For eight years he led, with Martie Woods, the Deluxe Collaborative. Because of his research and thought leadership, he is one of the youngest recipients of Brigham Young University’s highest award for honored alumni.