Director of Analytics and Research Services, Logic PD
Beyond Big Data: The Power of Healthcare Consumer Insights
Healthcare today, with the emergence of digital technologies, has ushered in a world of increased analytical capabilities and metrics to give medical companies a more complete picture of their user and business. But with the advent of real-time data from connected devices combined with large volumes of historical data, many organizations are struggling to understand and organize the information into meaningful insights. This session will explore ways to leverage consumer research to help develop a more complete picture of an organization’s users and to drive better business decisions.
What you’ll learn:
- Best practices for identifying target audiences and users
- Approaches to defining the motivations behind consumer behavior
- How to integrate consumer insights with traditional forms to big data
- Best practices on leveraging consumer insights to drive digital strategy
As Director of Analytics and Research Services, Shawn is responsible for delivering research based insights to both internal and external clients to drive strategic initiatives. As an expert in consumer insight, brand strategy and research, Shawn will leverage his 15 years of experience to help Logic PD customers understand their users and anticipate market opportunities. Prior to joining Logic PD, Shawn held leadership positions at Smith-Dahmer Associates and GfK Custom Research. Earlier in his career, Oreschnick worked at Capella University as well as several Twin-Cities marketing and advertising firms including Colle+McVoy and Periscope. Shawn graduated from the University of Minnesota, with a B.A. in International Affairs as well as a M.A. in Public Policy from the Humphrey Institute of Public Affairs.