The best digital resources guide users through the product anticipating their actions and behaviors by presenting them with drop-down menus, buttons or functionality that allows them to interact and earn value. The key? Ensuring that a user’s frustration accessing the resource is non-existent and that their effort never exceeds what they gain. So what do the best digital experiences do well and what can we learn to hone them in creating a valuable consumer journey?
Today, everybody and their mom has an idea for an app, the freshly-minted “web page.” Success in the app marketplace doesn’t begin with code. Success is earned by those idea people who see a need in the consumer’s life.
Each year MobCon welcomes top tech analysts, mobile strategists and digital innovators to the stage. Already the speaker line-up for our upcoming event November 17-18 is turning heads.
One of the most monumental announcements from this year’s Apple World Wide Developer’s Conference came not in the form of functional capability but rather, a frequency of use update. According to Tim Cook, the App Store as surpassed 100 billion downloads. Beyond numbers, the Apple CEO explored how the App Store fundamentally transformed collective access to consumer goods and services.
For thousands of years, people explored without smart devices. Mobile tech affords more options now. Smartphones render travel safer. But the question becomes, is traveling with a mobile phone truly better?
Once a platform expands globally, a large segment of the user base may no longer share the originally anticipated needs and expectations. Social and cultural factors may influence the usage habits of platform adopters.
Last year, Karla Lemmon had a problem. Lists had overtaken her once simple life. As a new mom, she found herself scribbling one down each time she packed to take her son traveling or even just for a quick overnight. But, Karla had an idea. What if there was an app that coordinated it all? Now thanks to the development resources she won at MobDemo — there is.
Whatsapp is a mobile answer to limited resources and limited global interaction. With its continued fast adoption and the predicted video calling feature, it promises to continue revolutionizing how we think about cost-effective communication and information exchange.