Entries by Matthew Zilli

One ingredient your mobile marketing strategy must have (and how to do it)

We all know that people (customers, buyers, visitors) are attached at the hip and hand to their mobile devices. Mobile isn’t just the future of how and where we market to people with personal, optimized experiences, it’s the now. But to be a successful, and run a well-balanced marketing strategy you must consider how it fits with your other marketing initiatives.