In the early Internet days, we saw that what people read the most on our sites differed from what they shared the most from our sites – because what people say and what people do is always different. Figure out who your audience is, and figure out how to serve them better with predictive analytics.
About Amy Vernon
Amy Vernon is an independent consultant and a pioneer of social content strategy. She spent 20 years working for daily newspapers around the country and was a member of the 1992 Pulitzer Prize-winning staff of the Miami Herald. An inaugural inductee of the New Jersey Social Media Hall of Fame, Amy was named the 15th-most influential woman in tech on Twitter by Business Insider and Peer Index.
She has consulted on social media and content for a variety of companies and organizations, including the American Museum of Natural History, Verizon and VentureBeat, and has driven millions of pageviews through her work. Amy has been a mentor for Women 2.0, Women Innovate Mobile and Bella Minds, among other organizations, and has spoken at dozens of conferences, including SXSWi, SMX and Mediabistro. A graduate of Northwestern University in Evanston, Ill., she lives with her family in New Jersey and owns a very photogenic Siberian husky named Lumi.